Terms and Conditions

SuperStarzAffiliates website, owned by Starz Network Ltd

You wish to obtain from us and we agree to grant you, the non-exclusive right and licence to advertise, market and promote our Services and our Affiliate Program. We shall reimburse you for these promotional Services in accordance with the following terms and conditions.

Please read this Agreement carefully. You should not apply to our Affiliate Program if you do not agree with the following terms and conditions. If you have any queries about the content of this Agreement, please email us through our Contact Us form. This Agreement shall govern our relationship with you in relation to our Affiliate Program and modifies, replaces and supersedes any previous version of this Agreement.

General
The following terms and conditions of use, the application form provided, and any other additional terms we provide to you via email or on our Site(s) (the “Agreement”) contain the full terms and conditions that apply to your participation in our Affiliate Program. We reserve the right to modify this Agreement at any time and your participation in our Affiliate Program is deemed acceptance of this Agreement, and any modifications to it. Please ensure that you check our Site(s) regularly for any modification or updates to this Agreement. This Agreement modifies, replaces and supersedes any previous version. In the event that there is a conflict between this Agreement and any other additional terms, this Agreement shall take precedence unless such additional terms expressly reference variation to this Agreement. By downloading any of the banners and placing it on your site, placing any of our tracking links, using any of our Marketing Collateral, or accepting any reward, bonus or commission, whether contained in this agreement or elsewhere on our website, you are deemed to have agreed to be bound by all terms and conditions as laid out in this agreement.
Definitions
Where used in this Agreement, references to:
“you” “your”, “You”, “Affiliate” mean the individual or entity which applied as the Affiliate account holder and/or as the beneficiary of the Commission.
“We”, “Our”, “Us”, means SuperStarzAffiliates and Starz Network Ltd.
“Player(s)”, “User(s)”, “Customer(s)” means any person referred to us who has not held a Player Account with our participating merchants before.
“Our Service(s)” means any product or service provided to Players from our participating merchants.
“Fraud” means traffic and financial transactions generated on our Services through illegal means or any other action committed in bad faith to defraud us, as determined by us in our sole discretion.
“Marketing Collateral” means banners, text links, email creative and any other marketing materials, which are made available by us, that you may use to refer Players to our participating merchants.
“Affiliate Program” means a program owned and operated by SuperStarzAffiliates on behalf of Starz Network Ltd, for a participating merchant’s Site which the Affiliate can join.
“Real Player” means a person who registers with a participating merchant and makes a valid real-money purchase there.
“Net Gaming Revenue” is calculated as the profit attributable to a Player referred by you, after any credits, bonus or promotional amounts given, less charge backs.
“Operator” means the Operator of the website offering bingo games, casino games, any other games or betting services
“Site” means the website superstarzaffiliates.com

Words denoting the masculine gender include the feminine gender and words denoting the singular number only shall include the plural and vice versa.

License Ownership & Use of Trademark
We grant you a non-exclusive, non-transferable, revocable right to access our Site and those of participating merchants through the display of creative materials solely in accordance with the terms of this Agreement, for the sole purpose of linking your site to a participating site, solely for the purpose of identifying your site as a participant in an Affiliate Program. You may not alter, modify, or change the Marketing Collateral in any way. You are only entitled to use the Marketing Collateral to the extent that you are a member in good standing of GamingPartners Affiliate Program. We may revoke your license any time by giving you written notice.
Our Obligations
We will register your customers and will track their deposits and, in the case of a gaming merchant, their wagering activities. We reserve the right to refuse customers (or to close their accounts) if necessary, to comply with any requirements we may periodically establish.

We will track all customers’ play and will supply reports to you on all of their activity. The form, content and frequency of the reports may vary from time to time at our discretion.

We will pay you commissions for all legitimate customers after they open an account with a participating merchant. The basis for the fee is dependent on the Affiliate Program you have signed up for.

We will pay your commission on a monthly basis. All payments of any fees earned by you in the previous month are completely processed by the 15th day of the following month. The minimum threshold payable will be US$250 or currency equivalent. Any amounts under this threshold will be held over to future months until the total payable exceeds US$250 or currency equivalent. We reserve the right to claw back chargebacks against commissions and deduct the appropriate amount of revenue share. If the account is in a negative position (eg. because chargebacks have exceeded commissions and revenue share) the negative balance will be carried over until the following month.
We reserve the right to request due diligence before effecting payment to ensure compliance with our Anti Money Laundering policies. This may consist of any or all of the requirements listed under (a) through (c) below.
For amounts payable to you in excess of US$20,000 in one year (or equivalent in any other currency), or where you and/or your bank are located in a High Risk country we will require:
(a) A copy of your passport, ID document or driving license
(b) Where you represent a company, a copy of the certificate of incorporation plus current register of Directors / or a Certificate of Incumbency showing company name, registration details and current Directors (current meaning less than 3 months old)
(c) Where you represent a company, a copy of the passport, ID or driving license of the individuals authorised to bind the company.
We will carry out a Worldcheck for any adverse information, Politically Exposed Persons or Sanctions. We reserve the right to withhold payment in the case that the Affiliate is listed as a Politically Exposed Person, or the Affiliate or their bank is located in a country listed on the Financial Sanctions Regimes:
https://www.gov.uk/government/collections/financial-sanctions-regime-specific-consolidated-lists-and-releases
or for a legal reason which prohibits Us from effecting payment.
We reserve the right to block any Affiliate located in a high risk country or monitored jurisdiction listed on the Financial Task Force (FATF) website:
http://www.fatf-gafi.org/publications/high-risk-and-other-monitored-jurisdictions/?hf=10&b=0&s=desc(fatf_releasedate)
Affiliates located in these regions will be subject to increase scrutiny and will be considered on a case by case basis.
Furthermore, in cases where the payment method is registered to a different person or entity than the one which appears in the Affiliate profile, payment may be withheld or delayed until such time as the identity of this person may be verified. Additional checks may be required in such instances.
In the case of third parties working directly with affiliates:
Third parties who introduce and manage affiliates for Starz Network Ltd will be required to allow for due diligence checks to be caried out by providing all the necessary documentation, or will be required to carry out a due diligence check of their own and notify Starz Network Ltd of the results before any affiliate who reaches US$5,000 in payouts can be paid.

Your Obligations
By agreeing to participate in an Affiliate Program, you are agreeing to place banners, text or other creative materials on one of your sites, or to utilize it in email or sms promotion. We will terminate this Agreement immediately if there is any form of spamming or if you discredit any parties through false advertising. You shall not make any claims, representations, or warranties in connection with us or participating merchants.

By this Agreement, we grant you the non-exclusive right to direct customers to participating sites and services, in accordance with the terms and conditions of this Agreement. This Agreement does not grant you an exclusive right or privilege to assist Us in the provision of services arising from your referrals, and we obviously intend to contract with and obtain the assistance from others at any time to perform services of the same or similar nature as yours. You shall have no claims to commissions or other compensation on business secured by or through persons or entities other than you.

You will only use our approved creative materials and will not alter their appearance without our prior written approval. The appearance and syntax of the Marketing Collateral are designed and designated by us and constitute the only authorized and permitted representation of participating sites.

You will not knowingly benefit from known or suspected traffic not generated in good faith whether or not it actually causes damage. Should Fraud arise through a person directed to a site via your link, we retain the right to withhold the commissions payable to you pending investigation of the activity. Our decision in this regard will be final and no correspondence will be entered into. We reserve the right to retain all amounts due to you under this Agreement if we have reasonable cause to believe that such traffic has been caused with your knowledge. Even if you have not knowingly generated such traffic, we reserve the right to withhold referral fees with respect to such traffic.

You will be solely responsible for the development, operation, and maintenance of your site and for all materials that appear on your site. You will indemnify and hold us harmless from all claims, damages, and expenses (including, without limitation, attorneys’ fees) relating to the development, operation, maintenance, and contents of your site.

You will submit all URL’s that you will be using in your affiliate marketing for our approval prior to use.

Commission Structure
You will earn commissions in the following manner:

Pay per Player commissions are based on a predetermined flat rate for the acquisition of every Real Player.
Revenue Share commissions are based on a percentage of Net Gaming Revenue.

Only actual deposits by a Real Player will be eligible for inclusion in the calculation of commissions. We retain the right to pass on any financial costs to your account that we may incur due to Fraud actioned by players that you get to sign up at the participating merchants. We retain the right to change the fee schedule and method of calculation of fees.
We reserve the right to write off commissions unclaimed after 24 months following month earned.

For all account related queries please email [email protected]

Term and Termination
The term of this Agreement will begin when you establish an affiliate link from one of your sites to a participating merchant’s site and will be continuous unless and until either party notifies the other in writing that it wishes to terminate the Agreement, in which case this Agreement may be terminated immediately. TERMINATION IS AT WILL, FOR ANY REASON, BY EITHER PARTY. For purposes of notification of termination, delivery via email is considered a written and immediate form of notification.

Upon termination:

You must remove banners from your site and disable any Marketing Collateral from your site to ours or the participating merchants.
All rights and licenses given to you in this Agreement shall immediately terminate.
You will be entitled only to those unpaid commissions, if any, earned by you on or prior to the date of termination. You will not be entitled to commissions occurring after the date of termination.
If you have failed to fulfil your obligations and responsibilities, we will not pay you the commissions otherwise owing to you on termination.
We may withhold your final payment for a maximum of 30 days past standard Terms to ensure that the correct amount is paid.
If we continue to permit activity (generation of revenue) from customers after termination, this will not constitute a continuation or renewal of this Agreement or a waiver of termination.
You will return to us any confidential information and all copies of it in your possession, custody and control and will cease all uses of any trade names, trademarks, service marks, logos and other designations of Ours and its participating merchants.
You and we will be released from all obligations and liabilities to each other occurring or arising after the date of such termination, except with respect to those obligations which by their nature are designed to survive termination, as set out in this Agreement. Termination will not relieve you from any liability arising from any breach of this Agreement which occurred prior to termination.

Policies
No spamming.
Your membership of Gaming Partners and your participation in the Affiliate Programs will be temporarily revoked and any pending commissions will be withheld, pending a review, if you are caught spamming. Spamming is not allowed and will not be tolerated. You need to be aware that merchants on Gaming Partners are liable to incur expenses in dealing with spam-generated mail and these same expenses will be deducted from your account should recourse be sought. In this instance, compensation will be determined fairly in good faith. Such amount is collectable by law and deemed to have been accepted by you as fair and reasonable and as agreed to by registration as an affiliate of Ours. We do not allow leads/sales from spamming or listing on newsgroups, or any other fraudulent method. In the event any of the above conditions exist, we will invalidate all current traffic and terminate your account without notice.

Should these expenses not be covered by funds in your account we reserve the right to investigate alternative means for obtaining payment including recourse to file a claim against you for unpaid amounts. Should you require further information regarding our spam policy, or wish to report an incidence of spam, please contact [email protected]

No unsuitable content.
WE MAY TERMINATE THIS AGREEMENT IF WE DETERMINE (IN OUR SOLE DISCRETION) THAT YOUR SITE IS UNSUITABLE. Unsuitable sites may include those that: are aimed at children or those below the age of 18, promote sexually explicit content, promote violence, promote discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age, promote illegal activities, or violate intellectual property rights.

Press
You agree not to issue any press release or other communication to the public with respect to this Agreement, your participation in the Affiliate Program or the represented brands and logos without our prior written consent, except as required by law or by any legal or regulatory authority.
Intellectual Property
We own all intellectual property rights in Our brand and the participating merchants own the intellectual property rights to their brands, which includes associated logos, domain names and trademarks. We consent to your use of the participating merchants’ name solely in the Marketing Collateral on your website which are placed for the purposes of promoting our Services during the term of this Agreement.

You shall not:
(i) register or attempt to register any domain names or trademarks that contain the name Gaming Partners, Starz Network Ltd or any name of participating merchants, (ii) imitate the look-and-feel of our website or one of our Merchants, (iii) run search engine PPC campaigns bidding on keywords that contain or are confusingly similar to the name Gaming Partners, Starz Network Ltd or any of our participating merchants’ brands or trademarks, without Our prior written authority

We own the intellectual property rights in the Marketing Collateral and our Services.

You shall not:
(i) alter, modify or change the Marketing Collateral in any way whatsoever, save as approved by us in our absolute discretion;
(ii) use the Marketing Collateral for purposes other than promoting our Services pursuant to this Agreement.

Nothing in this Agreement shall be construed as giving you any right, title or interest in the name Super Starz Affiliates, Starz Network Ltd or any other related brands, logos, domain names or trademarks of our participating merchants.

Affiliates found indulging in such practices will forfeit their earnings for the entire month and any players signing up from such campaigns will be untagged. Affiliates are requested to add our brand terms and their variations to negative keyword lists on every Search Engine they run campaigns on. If a SuperStarzAffiliates affiliate is found brand bidding we retain the right to retract the commissions paid to them at any time. Our decision in this regard will be final and no correspondence will be entered into. We reserve the right to retain all amounts, either current or future, due to affiliates breaching this clause under this Agreement if we have reasonable cause to believe that such traffic has been caused with the affiliate’s knowledge. Following this, there will be a warning email issued to the affiliate in question, and if they continue to defy this clause, we reserve the right to shut down the affiliate account permanently.

Data protection
You shall at all times comply with the GDPR Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data (the “Data Protection Legislation”), and any other related or similar legislation including, without limitation, ensuring that players’ personal data: (i) is collected fairly, lawfully and transparently; (ii) is processed in accordance a lawful condition as set out in the data privacy regulations: and (iii) is protected from loss, theft, accidental destruction or unauthorised access by implementing appropriate technical and organisation measures in respect of such personal data.

You acknowledge and agree that all data relating to players shall be and remain the Operator’s exclusive property.

You shall ensure that all processors acting on your behalf pursuant to this Agreement are bound by contractual terms no less onerous than the standards prescribed by the Data Protection Legislation referred to above.

You shall provide the participating merchants with all such assistance as necessary in respect of data breaches, claims and requests for information made against the merchant in respect of any communications sent by you under this Agreement, in particular, any investigations made by a Supervisory Authority.

You shall ensure that any communications sent by you or any of your processors are duly tagged to allow tracking in the event that they are forwarded to the participating merchant as part of a complaint.

You agree to indemnify the participating merchant and defend the merchant at your own expense against all costs, claims, fines, group actions, damages and expenses incurred by the merchant or for which the merchant may become liable due to any failure by you or your employees, agents, subcontractors or processors to comply with any of your obligations under this clause or any failure to comply with Data Protection Legislation referred to above.

Nothing in this Agreement shall limit your liability under this clause.

Use of Personal Information
You acknowledge that your personal information (meaning any information about you from which you can be personally identified, such as your name, address, telephone number or email address) may be used by us and the participating merchant for the following purposes:

(i) to set up and maintain Your account with Us; and for the provision of the services to which this Agreement relates; (ii) to comply with relevant regulations regarding Your registration with Us, including verifying the information which you provide to us; (iii) to monitor activities in order to detect fraudulent or otherwise unlawful, criminal or improper activities (including money laundering) and breaches of this Agreement; and to investigate and/or prevent any such activities; to report any such activities to any relevant authorities and/or other online gambling and gaming operators or other online service providers; (iv) to keep you informed of future events, offers and promotions in relation to your account; and to provide you with important information about your account; and (v) for any other purpose which is necessary for the performance of our contractual obligations to you, or for enforcing your compliance with your contractual obligations to us.

You further acknowledge that your personal information as set out above may be disclosed by us to relevant third parties for such purposes, including (without limitation) to:

(i) identify and/or age verification agencies, and/or credit checking agencies; (ii) relevant authorities, other online gambling and gaming operators, other online service providers, banks, credit card companies, electronic payment providers or other financial institutions, and you hereby agree to cooperate fully with us in respect of any such investigations of activities which you or any such third party may carry out.

Confidentiality
Except as otherwise provided in this Agreement or with the consent of any other parties hereto, all parties hereto agree that all information, including, without limitation, the terms of this Agreement, business information and technology concerning us or you, respectively, or any of our Affiliates provided by or on behalf of any of them shall remain strictly confidential and secret and shall not be utilized, directly or indirectly, by such party for its own business purposes or for any other purpose except and solely to the extent that any such information is generally known or available to the public through a source or sources other than such party hereto or its affiliates.

During the term of this Agreement, you may be entrusted with Confidential Information relating to the business, operations, or underlying technology of our merchants and/or the affiliate program (including, for example, referral fees earned by you under the program). You agree to avoid disclosure or unauthorized use of the Confidential Information to third persons or outside parties unless you have our prior written consent and that you will use the Confidential Information only for purposes necessary to further the purposes of this Agreement.

Your obligations with respect to Confidential Information shall survive the termination of this Agreement.

Relationship of Parties
You and We are independent contractors and nothing in this Agreement will create any partnership, joint venture, agency, franchise, sales representative, or employment relationship between the parties. You will have no authority to make or accept any offers or representations on our behalf.
Disclaimer
We make no express or implied warranties or representations with respect to the Site or the Affiliate Programs (including, without limitation, warranties of fitness, merchantability, non-infringement, or any implied warranties arising out of course of performance, dealing, or trade usage). In addition, we make no representation that the operation of our site will be uninterrupted or error-free, and we will not be liable for the consequences of any interruptions or errors.
Representations and Warranties
You hereby represent and warrant to us as follows:

You are not involved in any Money Laundering or Financing of Terrorism investigations or illegal activities and you are not the subject of any investigations, dissolution or bankruptcy proceedings.
This Agreement has been duly and validly executed and delivered by you and constitutes your legal, valid, and binding obligation, enforceable against you in accordance with its terms.
The development, operation, and contents of your site do not infringe upon the copyright, trademark, or any other right of any person or entity.
You are over 18 years of age.
You further warrant that you have evaluated the laws relating to this Agreement and the activities it envisages and that you are satisfied that you can enter this Agreement and fulfil your obligations without violating any applicable law.

Limitation of Liability
We will not be liable for indirect, special, or consequential damages, or any loss of revenue, profits, or data, arising in connection with this Agreement, even if we have been advised of the possibility of such damages. Further, our aggregate liability arising with respect to this Agreement and the Affiliate Program will not exceed the total commissions paid or payable to you under this Agreement.
Indemnification
You agree to indemnify, defend, and hold us and any participating merchants harmless from all claims, damages, and expenses relating to the development, operation, and contents of your site.
Modification
We may modify any of the terms and conditions of this Agreement at any time. You will be notified by email, and a change notice will be posted on our site. If the modifications are unacceptable to you, your only recourse is to terminate this Agreement. Your continued participation in Affiliate Program after a change notice has been posted will constitute binding acceptance of the change.
Assignment of Agreement
This Agreement and the rights and obligations hereunder may not be assigned by you without prior written consent of Gaming Partners on behalf of Starz Network Ltd.
Good Faith and Compliance with Applicable Laws
You agree not to knowingly benefit from traffic that you know or suspect is not generated using accepted Internet marketing practices whether or not it causes us harm. You acknowledge that the promoting or soliciting of bets is subject to legal restrictions or prohibition in some countries. You have made your own enquiries as to the legality or otherwise of participating in the Affiliate Program in any particular jurisdiction and hereby expressly agree to comply with any applicable laws relating to the participation in online gaming and not to promote our services to jurisdictions where it is not legal for residents to access internet gaming, deposit funds or play at an online casino.

Due to the policies governing the Affiliate Program, the Affiliate should not direct traffic from any of the Prohibited Countries listed on the website of the Operator, and such other territories as the Operator may inform the Affiliate of from time to time.
You will not target any person who is under legal age for gambling, or appeal to children.

Waiver
No failure, delay or indulgence on the part of either of us in exercising any power or right under this Agreement shall operate as a waiver of such power or right. No single or partial exercise of any power or right by either of us shall preclude any other or further exercise of any other power or right under this Agreement.
Different Sign-Up Offers
Due to high incidences of fraud and abuse from certain countries and players, the participating casinos have implemented variable sign up offers based on the location of players. Affiliates with traffic generated from certain countries will receive a country specific offer with unique wagering and withdrawal requirements.
Governing Law
This Agreement will be governed by the laws of England and Wales. Any action relating to this Agreement must be brought in a court located in England and Wales and you irrevocably consent to the jurisdiction of such courts. You may not assign this Agreement, by operation of law or otherwise, without our prior written consent. Subject to that restriction, this Agreement will be binding on, inure to the benefit of, and enforceable against the parties and their respective successors and assigns. Our failure to enforce your strict performance of any provision of this Agreement will not constitute a waiver of our right to subsequently enforce such a provision or any other provision of this Agreement.

Highflyercasino.com marketing guidelines
These bullet points only apply to affiliates marketing Highflyercasino.com. These are on top of all other guidelines provided by Us or covered in the agreement with You.

You must not market our services in a manner which is in violation of any applicable legislation related to marketing & advertising in Ontario and Canada, including: (i) Registrar’s Standards for Internet Gaming, (ii) iGaming Ontario Policies, (iii) all other applicable legislation related to marketing & advertising in Ontario and Canada. If you are in doubt regarding the compliance of a particular marketing method or material – you must seek Our prior approval.
You may only use marketing materials provided to you directly by Us, that are currently available via our Affiliate Program portal, or that were approved for use by Us in writing. You may not use any marketing materials that were not provided to you by Us, that are not currently available on our Affiliate Program portal, or that were not approved for use by Us in writing, as these may not be compliant with current legal and regulatory requirements. If you are in doubt regarding specific marketing materials – you must seek Our prior approval. If you use any marketing materials that haven’t been provided by or approved by Us in writing, we reserve the right to withhold payment.
Any marketing materials/banners employed by yourself, must link to the Highflyercasino.com home/landing pages We have provided, as these have been vetted for compliance with the applicable regulations. Furthermore, any marketing materials/banners employed by yourself which may be viewed by individuals outside of the Province of Ontario must contain the following message somewhere easily visible: “The Eligible iGames conducted and managed by iGO are only available to those physically present in the Province of Ontario.”.
Your Affiliate Websites and marketing materials shall not be designed to appeal to individuals under the age of 19, to high-risk individuals, or to self-excluded persons (by image, by affiliate site name, by game names and wording etc.). Furthermore, highflyercasino.com marketing materials shall not knowingly be communicated or sent to high-risk or self-excluded players. Please refer to point 10 below at 2.03 for the full list of requirements that must be met to ensure high-risk, underage or self-excluded persons are not targeted by marketing and advertising materials/communications.
Do not market and promote Highflyercasino.com in any manner which: (i) portrays, condones or encourages behaviour that is socially irresponsible or which can lead to social or emotional harm; (ii) condones or encourages anti-social behaviour; (ii) exploits the susceptibilities, aspirations, credulity, inexperience or lack of knowledge of people or vulnerable persons; (iii) suggest or apply peer pressure to gamble or that abstention from gambling is disparaging; or (iv) suggest that gambling can resolve financial problems or that it can make you more attractive etc. Please refer to point 10 below at 2.04 for the full list of requirements that must be met to ensure that marketing shall be truthful, shall not mislead players or misrepresent products.
If creating your own marketing materials, all adverts must display a responsible gambling message: “19+. T&Cs apply. Play Responsibly.” as well as the iGO logo. The iGO logo must be displayed in a prominent location in any paid visual media advertising. For clarity, in media that utilizes video, animation and/or rotating static images, an iGO Logo may be inserted within a section of one of these display elements. The iGO Logo must appear such that it is clearly integrated into a minimum of 5% of the creative execution. For example:

A 1.5-second tag at the end of a 30-second TV spot
A 3-second tag at the end of a 60-second TV spot
In rotating digital display ads, one continuous appearance for 5% of the full rotation time

The iGO Logo suite can be downloaded from your profile at https://www.superstarzaffiliates.com. Marketing materials which don’t follow these rules will not be approved for use.

Make sure that the marketing communications does not falsely claim or imply that the marketer is acting as a consumer or for purposes outside his trade, business, craft or profession. Marketing communications must make clear their commercial intent if that is not obvious from the context (for example in Blog, social media, comparison table, etc.).
You must not engage in direct-to-consumer marketing, direct-to-consumer promotion, or player referral services for online gaming sites that facilitate or accept wagers from players in Ontario without an AGCO registration. Breach of this point will result in termination of your affiliate account with Us.
You must not communicate any gambling inducements, bonuses and credits in your advertising and marketing materials. Please see point 10 below at 2.05 for the full list of regulations to be adhered to.
For the avoidance of any confusion, please see the following regulations from the Registrar’s Standards for Internet Gaming Marketing and Advertising which can be found on the AGCO website at this link: https://www.agco.ca/book/export/html/57666. These must always be adhered to. Breach of any of these points will result in termination of your affiliate account with Us.

2.03 Advertising, marketing materials and communications shall not target high-risk, underage or self-excluded persons to participate in lottery schemes, shall not include underage individuals, and shall not knowingly be communicated or sent to high-risk players.
Requirements – At a minimum, materials and communications shall not:

Be based on themes, or use language, intended to appeal primarily to minors.
Appear on billboards or other outdoor displays that are directly adjacent to schools or other primarily youth-oriented locations.
Contain cartoon figures, symbols, role models, and/or celebrity/entertainer endorsers whose primary appeal is to minors.
Use individuals who are, or appear to be, minors to promote gaming.
Appear in media and venues, including on websites, and in digital or online media, directed primarily to minors, or where most of the audience is reasonably expected to be minors.
Exploit the susceptibilities, aspirations, credulity, inexperience or lack of knowledge of all potentially high-risk persons, or otherwise extoll the virtues of gaming.
Entice or attract potentially high-risk players. Instead, precautions shall be in place to limit marketing communications to all known high-risk players.
Guidance: Where cartoons are used, they may not primarily appeal to minors.
2.04 Marketing, including advertising and promotions, shall be truthful, shall not mislead players or misrepresent products.
Requirements – At a minimum, materials and communications shall not:
Imply that playing a lottery scheme is required in order to fulfill family or social obligations or solve personal problems.
Promote playing a lottery scheme as an alternative to employment, as a financial investment, or as a requirement for financial security
Contain endorsements by well-known personalities that suggest that playing lottery schemes has contributed to their success.
Encourage play as a means of recovering past gaming or other financial losses.
Be designed so as to make false promises or present winning as the probable outcome.
Imply that chances of winning increase:
a. The longer one plays;
b. The more one spends; or
c. Suggest that skill can influence the outcome (for games where skill is not a factor);
Portray, suggest, condone or encourage gaming behaviour that is socially irresponsible or could lead to financial, social or emotional harm.
Suggest that gaming can provide an escape from personal or professional problems.
Portray gaming as indispensable or as taking priority in life; for example, over family, friends or professional or educational commitments,
Suggest that gaming can enhance personal qualities, for example, that it can improve self-image or self-esteem, or is a way to gain control, superiority, recognition or admiration,
Suggest peer pressure to gamble nor disparage abstention,
Link gaming to seduction, sexual success or enhanced attractiveness,
Portray gaming in a context of toughness or link it to resilience or irresponsible play, or
Suggest gaming is a rite of passage.
Offer a product or promotion that is not reasonably attainable without incurring substantial losses.
2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.
Guidance:

This standard does not prohibit the use of inducements, bonuses and credits.
This standard prohibits all public advertising, including targeted advertising and algorithm-based ads.
Direct marketing and advertising includes but is not limited to: direct messaging via social media, emails, texts, and phone calls.
2.06 Permitted advertising and marketing materials that communicate gambling inducements, bonuses and credits must, at a minimum:

Disclose all material conditions and limitations of the offer at its first presentation on the gaming site, with all other conditions and limitations no more than one click away.
Not be described as free unless the inducement, bonus or credit is free. If the player has to risk or lose their own money or if there are conditions attached to their own money, the offer must disclose those terms and may not be described as free.
Not be described as risk-free if the player needs to incur any loss or risk their own money to use or withdraw winnings from the risk-free bet.

[email protected]